Launched in April 2025, Plume Home was renamed from HomePass, and enhances what millions of users already enjoyed by delivering a cleaner design, more intuitive navigation, and new features focused on giving users agency and insight for connected households, powered by Plume’s cloud-driven technology. As part of the Plume Home launch, over 40+ assets were redesigned for Sales Enablement, channel marketing, and corporate communications.

Part of the Day One launch of Solidigm, a groundbreaking new market entrant in NAND flash technology, I launched Solidigm.com to represent the powerful combination of Intel’s longstanding heritage and SK hynix’s extensive global presence. Together, the partnership aims to revolutionize the future of data memory and storage, delivering innovative solutions that will drive advancements across multiple industries.

Directed the creation of a 15-second CGI animation showcasing Drop's proprietary 3P Signal Path technology—the breakthrough audio processing system that enabled the world's first wireless Bluetooth audiophile-grade headphones. The animation translated complex technical innovation into compelling visual storytelling, demonstrating how three integrated technologies work in harmony to deliver unprecedented wireless audio fidelity.

Directed and produced a documentary-style promotional video for the Drop x THX Panda wireless headphones partnership. This strategic content piece leveraged authentic storytelling to showcase the collaboration's technical innovation and shared commitment to audiophile excellence, driving awareness and market positioning for the groundbreaking wireless audio product.

Led creative development of a global launch teaser film for the Carbon x adidas Futurecraft 4D collaboration, working directly with the adidas brand team. This strategic content piece built anticipation for the revolutionary 3D-printed footwear technology, creating momentum ahead of the worldwide product launch through compelling visual storytelling.

Directed an internal culture film celebrating Carbon's multidisciplinary team and their innovative approaches across material science, software, hardware, and brand partnerships. This strategic content showcased the diverse creative minds driving Carbon's technological breakthroughs, reinforcing company culture and demonstrating the collaborative innovation that defines the organization.

Directed production of a strategic educational video explaining Carbon's proprietary Digital Light Synthesis technology, clearly differentiating it from traditional 3D printing methods. This sales enablement content translated complex polymer production innovation into accessible storytelling, directly supporting business development initiatives and accelerating market adoption of Carbon's revolutionary manufacturing technology.

Developed and pitched a compelling case study narrative to Vitamix headquarters and contract manufacturer TTH, demonstrating Carbon's Digital Light Synthesis technology in transitioning a complex nozzle component from prototype to mass production. This strategic storytelling approach secured client buy-in for promotional content that showcased the manufacturing transformation from digital design to scalable production reality.

Developed and produced the Carbon Creators video series, a strategic content initiative profiling Carbon's most innovative customers and their breakthrough applications. This ongoing series showcased real-world implementations of Carbon's Digital Light Synthesis technology across diverse industries, building credibility through authentic customer stories while demonstrating the versatility and impact of the platform for prospective clients.

Developed Carbon SpeedCell sales enablement video to drive multi-printer adoption and increase production scalability. This strategic content demonstrated how customers could transition from single-printer operations to multi-printer manufacturing systems, directly supporting sales objectives to expand client investment and maximize additive manufacturing production capabilities.

Transformed Carbon's EPU sales approach by developing a four-part video series that replaced traditional slide-based presentations with dynamic visual storytelling. This strategic content shift to a "show, don't tell" methodology significantly enhanced application ideation for additive manufacturing processes, enabling sales teams to more effectively demonstrate EPU material capabilities and drive customer engagement through compelling visual evidence.

Produced a strategic case study documenting two Detroit small businesses leveraging Microsoft Lumia mobile technology to enhance collaboration, creativity, and operational efficiency. This authentic business storytelling showcased real-world Microsoft technology adoption, demonstrating tangible productivity benefits and supporting Microsoft's mobile enterprise positioning through compelling customer success narratives.

Developed a curated visual lookbook featuring fashion by 1701 Bespoke and music by Paramita Sound, showcasing sophisticated photography and styling. This complimentary brand content positioned the Microsoft Lumia business case study’s raw aesthetic and differentiate it within Microsoft's mobile product portfolio.

Through Four Zero Two Five, LLC, developed a compelling case study documenting Pointcare's white-label healthcare platform success within the Affordable Care Act framework in Los Angeles County. This strategic healthcare storytelling demonstrated real-world policy implementation benefits, showcasing how technology solutions can effectively serve underserved communities while supporting healthcare accessibility initiatives.

Creative director behind the official product video for Microsoft Lumia’s 950 and 950XL with Windows 10.

Official product video showcasing the features and design of the Microsoft Lumia 650.

Official product video showcasing the features and design of the Microsoft Lumia 550.