Carbon + adidas NBA All-Star Weekend

I represented Carbon at the 2018 NBA All-Star Weekend in LA, where we brought the Futurecraft 4D collaboration with adidas to life. Over two days at the iconic 747 Warehouse, we created an immersive experience that went way beyond just showcasing 3D printing tech—we positioned it at the intersection of sports, culture, art, and music. Attendees got an exclusive first look at the future of 3D-printed basketball soles, and we even ran a hands-on DIY workshop where people designed their own custom shoes using Carbon's EPU midsole and adidas materials. It was all about showing how innovation and creativity come together.