Carbon + Vitamix
Working alongside our Business Development team as a creative director, I helped produce a case study film at the Vitamix headquarters outside Cleveland that told the story of the collaboration between of Carbon, The Technology House, and Vitamix and the method behind revolutionizing commercial blending equipment.
Focusing on dematerialization, a redesigned commercial nozzle transformed from a multi-piece assembly into a single, seamless component that's 10x more durable and 30% more cost-effective. The result? Tens of thousands of these next-generation nozzles now being deployed in stores nationwide, proving how nearly a century-old innovation leader can push boundaries with cutting-edge manufacturing technology.
