Microsoft Windows 10 Device Launch Event

October 6, 2015 | New York City

Microsoft unveiled a new era of Windows 10 devices at its October 6, 2015 event in New York City, introducing new Surface, Lumia, and Band devices while sharing updates on HoloLens and Xbox Microsoft Devices. The event marked a significant milestone in Microsoft's hardware strategy, coming just three months after the launch of Windows 10 and representing the company's revamped hardware approach following an announcement to scale back smartphone manufacturing plans CNBC.

Major Product Announcements

Surface Lineup

• Surface Pro 4: The highly anticipated successor to the popular Surface Pro 3, featuring Intel's sixth-generation Skylake processors

• Surface Book: Microsoft's first-ever laptop, introduced as a convertible device that raised the bar for what such devices could achieve UMA Technology

Microsoft Lumia 950 & 950 XL

The flagship Windows 10 Mobile devices represented Microsoft's vision for mobile productivity post-Nokia acquisition:

Key Lumia Features:

• Windows Continuum support via Microsoft Display Dock or Miracast, enabling desktop-like experiences on external monitors Wikipedia

• Windows Hello facial recognition for biometric security

• 4K video recording capability

• Removable battery and back covers

Microsoft Band 2 The second-generation fitness wearable featured a sleeker design with a curved screen for comfortable all-day wear UMA Technology, including a barometer and expanded app support for email, running, biking, gym workouts, and golf.

HoloLens Development Edition Microsoft announced the HoloLens Development Edition, designed to help Windows developers integrate holograms into their applications

At the time of the event, over 110 million devices were already running Windows 10 Microsoft Devices, demonstrating strong early adoption. The Windows Store had seen over 1.25 billion visits, with developer revenue per download increasing four times since Windows 10's launch Microsoft Devices. Major announcements included Facebook building universal Windows apps for Facebook, Instagram, and Messenger, alongside new apps from Shazam, Box, Uber, and others.

Lumia Creative Leadership

As creative director for the Lumia 950 and 950 XL flagship launch, you led the development of the official product video and media strategy during this critical transition period. Your work involved:

• Collaborating across Microsoft's newly formed hardware devices team

• Working with former Nokia product design and brand teams

• Managing stakeholder relationships during the post-acquisition integration

• Defining the visual and creative narrative for Microsoft's flagship mobile devices running Windows 10

The event marked a pivotal moment in Microsoft's consumer hardware strategy, showcasing the company's commitment to creating devices that blur the lines between mobile and desktop computing through innovations like Continuum.