Microsoft Lumia co.laborate Detroit

As Creative Director for this Microsoft Lumia video series, I identified and finalized two Detroit-based small businesses—Paramita Sound and 1701 Bespoke—to showcase how technology empowers local entrepreneurs. I shaped the documentary-style interviews to authentically capture each founder's story while strategically highlighting how Microsoft's technology enhanced their daily workflows and productivity.

The series went beyond product placement—it was about finding businesses with compelling narratives and demonstrating how the right tools can amplify creativity and efficiency for small business owners. By focusing on Detroit's entrepreneurial spirit and these two distinct companies, we created content that felt genuine, inspiring, and rooted in the real challenges and triumphs of building something from the ground up.