Drop + THX Technology
As Creative Director, I developed a comprehensive brand and creative direction for the Drop x THX Technology partnership that went far beyond a standard product launch. I orchestrated cross-functional teams across every touchpoint—from defining a clear product taxonomy and designing structural packaging to crafting on-product details, digital experiences, and assets for third-party owned properties and distribution channels.
This enhanced product experience uses a visual timeline to tell the complete story of how the collaboration comes to life—from the first sketches at Drop Studio through community collaboration, user-generated content, and culminating in a San Francisco listening party. The chronological design walks users through all five stages of development, transforming a standard product page into an engaging narrative that showcases authentic provenance.
I ensured the product launch maintained Drop's high standards for both technical performance and visual presentation, while honoring THX's reputation for audio precision. This collaboration exemplified Drop's unique position as a bridge between passionate communities and innovative technology partners, with my creative vision unifying the experience across physical product, packaging, digital platforms, and partner channels.
Behind the Design: Drop + THX
Directed and produced a documentary-style promotional video for the Drop x THX Panda wireless headphones partnership. This strategic content piece leveraged authentic storytelling to showcase the collaboration's technical innovation and shared commitment to audiophile excellence, driving awareness and market positioning for the groundbreaking wireless audio product.
Drop + THX Panda Hero Video
Directed the creation of a 15-second CGI animation showcasing Drop's proprietary 3P Signal Path technology—the breakthrough audio processing system that enabled the world's first wireless Bluetooth audiophile-grade headphones. The animation translated complex technical innovation into compelling visual storytelling, demonstrating how three integrated technologies work in harmony to deliver unprecedented wireless audio fidelity.
Drop Studio’s product provenance
This enhanced product experience uses a visual timeline to tell the complete story of how a product comes to life—from the first sketches at Drop Studio through community collaboration, user-generated content, and culminating in a San Francisco listening party. The chronological design walks users through all five stages of the Drop and THX Technology development process, transforming a standard product page into an engaging narrative that showcases authentic provenance and invites customers into the creative journey.
