As Creative Director, I conceptualized a campaign for Drop's partnerships with Dickies and Velva Sheen, set in a classic Haight district barbershop in San Francisco. This authentic setting elevated the brand while reinforcing the shared heritage and craftsmanship values across all three collaborators.

My creative direction intentionally showcased the merchandise as inclusive and versatile—photographing both men and women wearing the pieces to demonstrate that quality workwear and essentials transcend traditional gender boundaries. The barbershop setting provided a culturally rich environment that connected with Drop's diverse community while celebrating the timeless, utilitarian design philosophy that makes these collaborations accessible to everyone.

This approach transformed a product launch into a lifestyle narrative that honored each brand's legacy while positioning Drop as a connector of communities, quality, and inclusive style.